A domain name for your e-commerce platform is equivalent to a catchy nickname by which shoppers can remember you. It is also a signpost that can help them find you easily the next time they are on the net looking for another purchase or in need of your services.

The rule of thumb when choosing a domain name is that it should be as short as possible and easy to remember. It helps if the domain name you want is relevant to your business or the wares you sell.

Here are more pointers on choosing a domain name that will work for you:

  • Relevance to what you are selling
  • Easy to spell
  • Choose a name you can use for a long time to come
  • Use keywords
  • Let it be memorable
  • Try not to use hyphens and numbers
  • Research your domain name

If you can come up with a domain name that is relevant to what you sell or a service you provide, it makes it very easy for customers to associate your name with your services. More importantly, they can remember your domain name off the top of their head when they need to share your domain by word of mouth.

If you sell carpets and offer carpet cleaning services, a domain such as ‘best carpets.com or ‘carpetclean.com’ will work.

The challenge that usually presents itself when you are choosing a domain is that all the obvious ones are already taken and therefore you have to be a little bit more resourceful and thoughtful in coming up with one that sound and feels right.

The temptation is to misspell the domain or add a hyphen or number to it. Whereas this may be the more natural way out, it may end up hurting your business in the long run. Misspelling a domain such as ‘Kapetbuy.com’ or ‘Kapetclean.com’ or a hyphenating one such as ‘carpet-clean.com’ or ‘carpetbuy65.com’ makes it harder prospects to remember it.

When customers are looking for you, it is likely that they will misspell or not remember the hyphen or the number on your domain. The result is customers having difficulty in finding you, and it becomes increasingly hard to boost your sales. Worse still, when your domain name resembles that of your competition your traffic may be re-directed to your competitor. That is what you don’t want.


Some online store builders such as Shopify will have a domain name suggestion tool that can be helpful in finding a unique domain that is both creative and closely linked to your business. A domain name is crucial to the success of your business, and with a little research, you should be able to come up with something that meets the guidelines mentioned above.

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