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Are you suffering from this? Your site is loading at a chameleon speed. You invested your cash in contracting the best web designers. You have been on the forefront in launching campaigns to ensure your site gets on every target audience minds. But things are heading south. Complaints and issues are increasing in your customer support desk. Checking on your sales, what you are receiving is heightening cart abandonment. You are in a crisis but not alone. According to statistics from Radware, more than 51% of online shoppers in the US abandon carts when the loading speed of a website is slow.
By this, you can confirm that poor loading speed equals lost sales. Also, speed has a role in your ranking. Considering Google uses speed as one of the ranking criteria, slow speed will hurt your position in the search results. This aspect can be a pain in the back or bad luck. However, you can boost your site performance in several ways. Here are the top 3:

CONTROLLING YOUR DNS

While people assume it, your DNS system is a major contributor to poor loading speed. It can also be the reason for complete inaccessibility of your site. For example, you may have tried to reach out on a specific site. However, the attempt did not succeed. All you got is a DNS error. The problem is an indication of the inability of your browser reaching out to the IP address of the site due to some issues related to the DNS system. Considering you are the site owner, such errors means lost sales. For you to avoid them, you need to go an extra mile. You must first have choose the best domain registrar and then work hard to take control of your DNS system.
One way to do it is going for 3rd party DNS services. These providers will ensure you enjoyed sustained uptime and harnessed loading speed. Also, harness the TTL of your cached records. Apart from this, you need to perform regular DNS resolution tests and go for a provider who uses the Anycast network option. With this, you will have total control of your site and maintain its performance.

LOCALIZE YOUR WEBSITE

Certainly, you are aware of the geographical consequences on site speed. A website targeting UK clients with its servers in the US will have low loading speed. This could not be the case if they are in the UK closer to the target audience. Using the CDN (Content Delivery Network) can harness your site localization. This service works like the DNS to help you have a local version of your website hosted in different corners across the globe.
Your content gets hosting in different geographically situated servers which makes it easy to access for local users. Hence, if you are looking forward to enhancing your website performance, you need to consider the CDN service. Particularly, if you have international audiences, you must work hard to ensure they face zero challenges in accessing information from your webpage.

MAKE YOUR WEBSITE MOBILE FRIENDLY

It is no longer an old tale. The mobile devices are the modern way of accessing the internet is a common thing today. According to Google, a large number of searches are coming from mobile devices. If you are wise, you cannot ignore this reality. Also, the world is going mobile.
For this reason, you do not have any excuse for failing to have a mobile-friendly website. The aspect starts with choosing the right template for your website. Your website template should be highly responsive and adaptive to different screen sizes. Also, it should give your mobile audience a unique experience. By adjusting these aspects, you will enjoy the harnessed performance of your site leading to great success and sales.

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